Click-to-call, which should be more accurately referred to as request a call, started inside the mid-Nineties in the USA and has grown right into a reliable and powerful manner to engage with website visitors.
Now days marketing professionals would strongly contest that the technology is past its best and they let the results do the talking.
When consumers had been asked what they missed most while making purchases over the Internet, 30% expressed a desire to be able to talk with a sales representative before making a purchase. * Redshift Research April 2013
Installing an animated call back button on your website gives potential clients the option to connect with the company via phone call within 24 seconds for free and can convert 10% more visitors to customers. According to research, it can also increase online revenue by up to 45%. And it’s exceedingly good value at $14 per month. Not bad for “old technology” I would say!