Videos make blog posts, professional and business websites and social media attractive thus more individuals are embracing video ads on various platforms all over the internet. In a few years to come, individuals d businesses that do not use video in their site, blogs, and social media will make customers look elsewhere, where they can find videos. Videos can also be used to increase the rankings of your SEO if you use them appropriately. There are ways of increasing rankings of your site on search engines using videos.
Use captions or transcriptions on your SEO videos. Search engines crawl and index texts hence you need transcriptions to add text to your video. Search engines increase the rank of video that are indexed video properly to enable it to be viewed and clicked on by more people. Video transcriptions or captions will make viewers comfortable to watch your videos in a public place. Nosy video ads are irritating to the public hence some viewers avoid being a nuisance by not watching videos that have sound in public places. The contents of the video will not change when the viewer uses video transcriptions to turn the video to silent mode.
Your videos should be of high quality because search engines require that your site should match their algorithms. You should have a standard number of viewers, and your content should be relevant to internet users for the ideas to increase your rankings on search engines. You will attract more viewers when you create quality videos by using a quality camera, ensuring background sound is alright, using professional lighting, and minimize background noise and more. More people are also attracted to quality videos.
Most of the people in the world own smartphones, and they are used more than other computerized communication devices hence create mobile-friendly videos. Consider the length, loading speed, dimensions of the video to ensure that the video will be viewable on a smartphone. A video that takes long to load demoralized more people from waiting for it to load or is too lengthy. The images of the video should be sizeable enough to fit on the screen of a mobile phone. When more customers are comfortable to view your video on their mobile phones, your SEO ranking will grow.
Use quality and attractive thumbnails to draw the attention of many people to your videos. A thumbnail is an image you see on a video before you click on it. A thumbnail tells the story of the video in summary in the form of an image. Do not use an auto-selected thumbnail because the viewer may not recognize the video if they want to watch it again or it can become a freeze-frame.